Industry Findings: Turkey’s expanding industrial manufacturing and rapidly scaling e-commerce sector have increased interest in robotics that reduce handling time and maintain throughput during peak retail cycles. New mega-fulfillment sites and factory upgrades are testing AI-driven mobile units, especially where labour volatility remains high. This practical adoption pattern favours vendors capable of tailoring navigation to crowded, mixed-legacy facilities and offering aggressive service-level commitments to match Turkey’s fast-paced production and distribution culture.
Industry Progression: A wave of domestic e-commerce expansion and regional logistics investments is turning automation into a regional strategic priority, and Trendyol’s rapid expansion and data-centre/logistics investments (2024–2025) show how platform owners are building the infrastructure that makes large-scale robot fleets commercially attractive; the consequence is that integrators and robotics suppliers must align with these platform players to secure multi-site rollouts, prioritise high-density fulfilment performance, and offer native integrations with local marketplace orchestration layers.
Industry Players: A large number of providers operate in Turkey including Arçelik Robotics, Aselsan (automation division), Trendyol Labs (logistics automation), Roketsan automation partners, KARE Robotics, SmartMobility Turkey, and Etiya robotics integrators etc. Turkey’s fast-growing e-commerce and logistics base is structuring procurement around scalable AMR fleets and local integrations; in 2024 several major marketplace and logistics platform investments included robotised fulfilment pilots and warehouse automation expansions that proved multi-site economics. That pushes demand for vendors offering rapid fleet scaling, WMS integrations, and local engineering support to manage peak volumes.