Vietnam SaaS Market Size and Forecast by Offering, Deployment Model, Organization Size, Subscription Model, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Vietnam’s policy path toward secure digital-government infrastructure and cross-border data-flow governance is now a major determinant of SaaS procurement. The government advanced key provisions under the Personal Data Protection Decree in Apr-2024, clarifying breach-notification expectations, sensitive-data classifications, and lawful-processing thresholds for both domestic and foreign service providers. That regulatory clarity prompted enterprises to elevate privacy-impact assessments, require documented data-flow diagrams, and demand certified processing logs from SaaS platforms. Architecture teams increasingly design locality-aware data stores and introduce event-driven telemetry to meet audit requirements. These structural shifts encourage buyers to select vendors capable of demonstrating operational maturity in data governance, incident management, and portability controls; suppliers lacking robust compliance artefacts face elongated onboarding cycles and reduced competitive standing in regulated tenders.

Industry Player Insights: The market in Vietnam consists of numerous players, including FPT, Viettel, VNPT, and AWS etc. Our assessment finds two developments that materially influenced buyer preference. FPT deepened AI-cloud commercialisation and expanded enterprise transformation programmes during Sep-2024, increasing confidence among domestic buyers to adopt AI-enabled SaaS under Vietnamese governance requirements. Viettel accelerated sovereign-cloud and cybersecurity-service expansion in Feb-2025, providing regulated industries with localised hosting and managed-security overlays; this repositioned Viettel as a core supplier for workloads requiring in-country guarantees. VNPT advanced digital-government delivery capabilities throughout 2024, and AWS expanded Vietnam-focused partner programmes during 2024, prompting buyers to consider hybrid delivery models that blend local infrastructure with global SaaS ecosystems.