Industry Findings: Rapid apartment construction and accelerating broadband penetration continue expanding connected-home demand across Vietnam’s largest urban centers. Consumers increasingly invest in smart surveillance systems, remote lighting controls, and app-based appliance management because younger residential buyers show stronger comfort with mobile-driven household technology. Demand has also strengthened among middle-income apartment owners seeking practical automation without expensive infrastructure upgrades. During Nov-2024, Vietnam intensified national digital-transformation and urban modernization planning tied to broader smart-city development and residential connectivity objectives. As per our findings, these structural trends have improved long-term conditions for connected-home deployment across fast-growing metropolitan housing markets. Consumers increasingly prefer straightforward ecosystems offering stable app performance and localized customer support because first-time automation buyers remain cautious about technical complexity and interoperability limitations.
Industry Player Insights: The market in Vietnam consists of numerous players, including Xiaomi, Lumi Vietnam, EZVIZ, and Schneider Electric etc. Competitive positioning inside Vietnam increasingly depends on localized usability, affordable installation, and scalable apartment-focused deployment models. During Jan-2025, Lumi Vietnam expanded smart-lighting and centralized apartment-control capabilities designed for urban residential projects seeking integrated automation management. Another market development appeared during Jun-2024 when EZVIZ strengthened connected home-security solutions aimed at improving remote surveillance access for digitally active apartment households. These developments highlight how vendors increasingly adapt products around accessibility and smartphone-driven residential behavior rather than premium luxury automation. Local installers and developer partnerships also continue shaping adoption because consumers often rely on guided deployment before expanding into broader connected-home ecosystems.