Western Europe Cloud Storage Service Market Size and Forecast by Offering, Use Cases, Deployment Model, Subscription Model, Organization Size, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Western Europe remains a mature cloud storage market, supported by high digital adoption, established regulatory frameworks, and sustained enterprise data growth. Object and file storage dominate consumption as organizations support analytics, collaboration, and digital asset management at scale across industries. Hybrid deployment remains the preferred operating model as enterprises balance cloud flexibility with data residency, resilience, and risk management requirements. A structural catalyst emerged during Apr-2024, when increased regulatory focus on operational resilience raised expectations for backup integrity, recoverability, and continuity across critical sectors. That shift has strengthened demand for resilient storage architectures and long-term archival capacity. Through 2025, enterprises have continued expanding storage consumption faster than compute, reflecting the persistent nature of retained data and compliance-driven retention. Subscription models increasingly blend committed capacity with controlled on-demand usage to support predictable growth while maintaining operational flexibility.

Industry Player Insights: Western Europe’s strategic direction is guided by companies like Amazon Web Services, Microsoft Azure, Google Cloud, and IBM. During Nov-2024, IBM strengthened integration of cloud storage within its hybrid platforms to support regulated enterprise workloads across Western European markets. In Jun-2025, Microsoft Azure expanded hybrid file storage capabilities, improving consistency between cloud and on-premise environments for collaboration and application data. At the same time, OVHcloud continues to strengthen enterprise cloud storage adoption across Western Europe through sovereign object and file storage offerings.