Canada Fintech Digital Investment Market Size and Forecast by Type, End Users, Industry, and Transaction Types: 2019-2033

Canada Fintech Digital Investment Market Growth and Performance  

• With a 35.9% year-over-year increase, the fintech digital investment market size in Canada reached US$ XX.67 Billion in 2023.
• This projection indicates a compound annual growth rate of 21.8% during, the Canada fintech digital investment market size reaching US$ XX.25 Billion by 2033.

Canada Fintech Digital Investment Market Outlook

The Canada fintech digital investment market is rapidly evolving, with robo-advisors and wealth tech innovations redefining how Canadians approach investing in 2025. As technology and personalized financial solutions converge, investors are increasingly gravitating toward digital platforms that offer convenience, automation, and intelligent portfolio management. Leading robo-advisors such as Justwealth, Questwealth Portfolios, and Wealthsimple have emerged as top players in the Canadian market, offering competitive fees, a wide range of portfolios, and user-friendly experiences that appeal to both novice and seasoned investors. These platforms have become the go-to for Canadians seeking cost-effective wealth management, especially as inflation and market volatility demand smarter investment strategies.

Justwealth, for example, stands out for its unparalleled portfolio diversity with over 70 customized options, including Registered Education Savings Plan (RESP) and U.S. dollar-denominated accounts. Wealthsimple, Canada’s most popular robo-advisor, draws over 2 million users with its streamlined interface and access to products ranging from ETFs to crypto assets. Meanwhile, Questwealth is recognized for having the lowest fees in the country, offering actively managed portfolios and socially responsible investment (SRI) options that cater to ethical investors. This trend reflects a broader shift where digital-first, AI-driven investing is becoming mainstream across Canada’s financial ecosystem.

Moreover, firms like CI Direct Investing and Qtrade Guided Portfolios are enriching the landscape by integrating environmental, social, and governance (ESG) factors, catering to sustainability-conscious investors. Even major financial institutions are in the game — BMO Smartfolio and RBC InvestEase are designed for beginners, combining simplicity with access to diversified portfolios and robust educational resources. These developments signal that robo-advisors are no longer niche; they are essential tools democratizing access to financial services.

Wealth tech is also booming beyond robo-advisors. Companies like Infinite Investment Systems are transforming traditional wealth management with platforms like Harmony, which automates performance tracking and regulatory compliance. Charli Capital uses AI to parse vast data sets from over 100,000 public and 75 million private companies to optimize portfolio recommendations. Objectway is another innovator, integrating large language models (LLMs) into financial planning tools, enhancing advisor-client engagement through advanced natural language processing. The proliferation of plug-and-play AI modules is accelerating adoption across financial advisory firms, enabling them to scale services efficiently and personalize strategies at scale.

Wealthica, a homegrown platform, is pushing the frontier further with its Financial Advisor product. Tailored for independent advisors and family offices, it offers a unified real-time dashboard, secure data-sharing capabilities, and visual analytics. With over $35 billion in aggregated investment assets and a user base of 65,000+, Wealthica epitomizes Canada’s fintech strength in creating agile, transparent, and secure digital wealth solutions.

Robo-advisors in Canada now offer a compelling combination of low fees, automation, and personalized advice. Most platforms provide automated risk profiling, tax-loss harvesting, portfolio rebalancing, and educational resources — features once reserved for high-net-worth individuals. As balanced portfolios in Canada report annualized returns of up to 17.57% over the past five years, these tools are proving not just convenient but highly effective in maximizing returns.

The broader Canadian fintech digital investment market is being defined by accessibility, data-driven decision-making, and user-centric design. As the country continues to lead in regulatory innovation, financial literacy, and digital infrastructure, the market is poised to sustain long-term growth. The ability of platforms to adapt to changing investor behaviors, integrate with broader fintech ecosystems, and maintain trust through security and compliance will determine the next wave of success. For Canadians looking to grow their wealth in a smart, transparent, and efficient manner, 2025 represents a turning point where fintech is not just a tool — it is the foundation of modern investing.

Canada Fintech Digital Investment Market Scope