China Mobile Phone Accessories Market Introduction
China is one of the most populated country in the world. Further, it has a large of group of population falling under young-generation category i.e. under 14-24 years. It has been observed that young-generation in the country are more motivated to spend on trendy mobile phone accessories such as earphone, headphone, and power banks. This made China one of the highest revenue contributor in the Asia Pacific mobile phone accessories market. Further, prominent players across global are focused towards expanding their presence in the Chinese market to increase customer base and profitability.
Diminishing average selling price, availability of vast distribution network, expanding young generation population, and increasing uptake of mobile devices are some of the major factors that are anticipated to boost the China mobile phone accessories market growth.
The China mobile phone accessories market is classified into product offering, price range, and distribution channel.
By Product Category
By product offering, the China mobile phone accessories market has been segmented into power bank, earphone/headphone, battery, protective case, charger, portable speaker, memory card, and other accessories. In terms of revenue, the power bank segment is projected to increase by 2x by the end of projection period.
By Distribution Channel
Distribution channel includes online store, single brand store, and multi-brand store segments. The multi-brand segment is bifurcated into independent stores and organized stores sub-segments. Rising disposable income and purchase through ecommerce or online portals is projected to drive the online store segment growth at the highest CAGR during the forecast between 2022 and 2031.
By Price Range
Based on price range, the China mobile phone accessories market has been segmented into premium-price, mid-price, and low-price. Increasing disposable income and young-generation population are projected to boost the mid-price and premium-price segment growth at a significant CAGR during the forecast period between 2022 and 2031.
China Mobile Phone Accessories Market Competitive Landscape
Key players identified in China mobile phone accessories market are Otterbox, Panasonic Corporation, Griffin Technology, Samsung Electronics Co. Ltd., Plantronics Pty Ltd., Sony Corporation, JVC Corporation, Beats (Apple Inc.), Bose Corporation, Sennheiser Electronics GmbH & Co. KG, and Energizer.