Industry Findings: Market behavior in Eastern Europe is strongly shaped by regional fragmentation and security-driven computing needs (Jul-2023). Countries across the region increasingly seek locally anchored compute to mitigate geopolitical and latency risks. Poland’s rapid rise as an IaaS gateway exemplifies this: its national cloud push and hyperscale expansions have spurred enterprises to shift workloads closer to domestic borders rather than relying entirely on Western hubs.
Industry Progression: An important progression signal is Google Cloud’s Apr-2023 opening of the Warsaw cloud region, which continues to mature with updated service availability. This development creates a locally optimized landing zone for enterprises across CEE, reducing latency and strengthening disaster-recovery planning. Its presence encourages neighboring states to modernize connectivity and adopt more distributed architectures.
Industry Player Insights: Eastern Europe’s landscape continues to be shaped by Google Cloud, Microsoft Azure, OVHcloud, and Atman. Atman’s ongoing Warsaw DC expansions (Nov-2023) introduced new racks and improved cooling systems, enhancing regional interconnect density and giving local enterprises greater hybrid-deployment stability.