North America Cloud Disaster Recovery and Backup Service Market Size and Forecast by Offering, Organization Size, Subscription Model, Sales Channel, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Heightened operational risk across the region has pushed resilience discussions into board-level strategy, especially as cross-sector digital interdependencies now expose firms to cascading disruptions. A pivotal shift emerged in Mar-2024 when the Cybersecurity and Infrastructure Security Agency updated its resilience guidance, urging enterprises to strengthen continuity planning with routine restore rehearsals and better segmentation of critical workloads. This non-vendor directive is prompting organisations to reassess their tolerance for recovery delays and to design policies that prioritise verifiable recovery outcomes. The practical consequence is a discernible change in procurement, with buyers demanding validated restore metrics, clearer governance guardrails and continuity playbooks that align with cross-border operational constraints.

Industry Player Insights: Leading vendors influencing the North American market include Rubrik, Cohesity, Commvault, and Wasabi Technologies etc. Competition is now defined by which providers can translate platform automation into measurable recovery reliability. Rubrik set the tone in May-2024 when it expanded its cyber-recovery blueprint capabilities, adding guided restoration flows that help security and IT teams sequence clean-state recovery more confidently. Wasabi Technologies followed a different path in Oct-2024 by deepening its immutability and retention offerings through new storage-class enhancements, improving how organisations safeguard long-term backup archives against corruption or tampering. These moves encourage buyers to prioritise vendors that unify protection, clean-state validation and predictable recovery execution within a single operational framework.