Industry Findings: Saudi Arabia is rapidly becoming the largest gaming electronics market in the Middle East as consumers increase spending on gaming laptops, OLED monitors, handheld systems, and wireless peripherals. High disposable incomes, strong digital infrastructure, and sustained public investment in esports are accelerating adoption of premium and ultra-premium devices. A major structural catalyst emerged in Jul-2024 when Riyadh hosted the Esports World Cup, drawing global attention to competitive gaming and sharply increasing interest in professional-grade gaming equipment. The event strengthened consumer awareness of advanced displays, controllers, and audio devices and reinforced the Kingdom's position as a strategic growth market for gaming electronics.
Industry Player Insights: Companies shaping sector outcomes in UAE include Sony Group Corporation, ASUS, Logitech International S.A., and Lenovo Group Limited. ASUS expanded its Republic of Gamers portfolio in Jan-2025, increasing the availability of premium gaming laptops and displays across Saudi retail channels. During Jan-2025, Lenovo introduced refreshed Legion systems that broadened competition in high-performance gaming notebooks and desktops. These launches are supporting one of the fastest transitions toward enthusiast-grade gaming electronics globally.