Thailand Cloud Storage Service Market Size and Forecast by Offering, Use Cases, Deployment Model, Subscription Model, Organization Size, and End User Industry: 2019-2033

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Industry Assessment Overview

Industry Findings: Cloud storage adoption in Thailand continues to expand as enterprises digitize operations across retail, manufacturing, financial services, and public sector programs. Object and file storage dominate demand for analytics, collaboration, and digital platforms, while block storage supports enterprise applications and transactional workloads. Hybrid deployment remains prevalent as organizations balance public cloud efficiency with data residency, latency considerations, and internal governance. A structural catalyst emerged during Jun-2024, when regulatory oversight reinforced expectations around personal data protection and recovery readiness. That shift prompted enterprises to formalize retention policies, strengthen backup coverage, and expand archival storage usage. Through 2025, storage consumption has continued to grow steadily as retained operational and customer data volumes increase. Enterprises increasingly adopt blended subscription models combining committed capacity with on-demand expansion to manage predictable growth alongside variable digital workloads.

Industry Player Insights: There is a broad mix of companies in the Thailand sector, and some of them are global cloud providers. During Nov-2024, Microsoft Azure expanded storage availability supporting hybrid enterprise deployments serving Thai organizations. In Jun-2025, the provider enhanced hybrid file storage integration to improve consistency for collaboration and application data. In parallel, Microsoft Azure continues to support cloud storage adoption in Thailand through scalable object, file, and block storage services aligned with local compliance and enterprise requirements.