Industry Findings: Cloud storage demand in the UK remains driven by steady enterprise data growth, digital service expansion, and regulatory expectations around data governance. Organizations continue to rely on object and file storage to support analytics platforms, collaboration environments, and long-term data retention, while block storage remains relevant for enterprise applications and transactional workloads. Hybrid deployment remains common as enterprises balance public cloud scalability with data residency, latency management, and internal risk controls. A structural development occurred during Jul-2024, when supervisory authorities reinforced expectations around operational resilience and data availability for regulated entities. That reinforcement pushed organizations to reassess backup integrity, recovery testing, and archival policies, increasing demand for durable and geographically resilient cloud storage. Through 2025, storage consumption has continued to grow faster than compute as retained data accumulates across regulated and customer-facing systems. Enterprises increasingly favor subscription structures that combine committed baseline capacity with flexible expansion, reflecting predictable growth alongside variable analytics and digital engagement activity.
Industry Player Insights: UK’s market performance is influenced by Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle. During Oct-2024, Amazon Web Services expanded storage resilience features supporting multi-availability zone architectures for enterprise workloads in the UK. In Apr-2025, Microsoft Azure enhanced hybrid file storage integration to support collaboration and application migration projects among large UK organizations. In parallel, BT continues to support cloud storage adoption through integrated hybrid and connectivity-led architectures that serve regulated and large enterprise customers.