Industry Findings: Canadian enterprises continue to prioritize data residency, resilience, and hybrid interoperability when adopting cloud storage services. File and object storage remain central as organizations modernize collaboration platforms and analytics environments while retaining local data control. A structural catalyst emerged during Oct-2024, when strengthened privacy enforcement increased scrutiny on cross-border data handling and accountability. That shift prompted enterprises to reassess storage placement, retention duration, and recovery strategies. Through 2025, demand has remained strongest for regionally hosted cloud storage that supports archiving, backup, and compliance-driven workloads. Mid-sized and large enterprises increasingly favor hybrid subscription structures that combine predictable committed capacity with controlled expansion, particularly across BFSI, healthcare, and public sector environments where regulatory certainty remains a key decision factor.
Industry Player Insights: Major companies defining Canada’s market direction include Amazon Web Services, Microsoft Azure, Google Cloud, and OVHcloud. During Jul-2024, OVHcloud expanded object storage capacity in Canada to support workloads requiring local data residency and regulatory alignment. In Apr-2025, Microsoft Azure improved hybrid file storage integration for Canadian regions, strengthening support for enterprise collaboration and application migration initiatives. At the same time, OpenText has continued to anchor demand for enterprise content management and archival storage, reinforcing long-term retention and compliance-driven cloud storage adoption across regulated sectors.