Industry Findings: Cloud storage demand in Mexico remains on a steady expansion path as enterprises scale digital operations across retail, manufacturing, financial services, and logistics. Organizations rely increasingly on object and file storage to support analytics platforms, digital channels, and long-term data retention, while block storage continues to support enterprise applications and transactional systems. Hybrid deployment remains common as enterprises balance public cloud scalability with internal governance, latency control, and integration with existing systems. A structural shift occurred during Jun-2024, when stronger enforcement of existing data protection rules increased scrutiny on how personal and financial data is stored, retained, and recovered. That change has pushed enterprises to formalize retention policies, strengthen backup and recovery practices, and expand the use of archival storage tiers. Through 2025, storage consumption has continued to grow as data volumes rise faster than application modernization cycles. Subscription behavior favors on-demand usage for variable workloads, while large enterprises increasingly adopt committed-use agreements to improve cost predictability and budget control. These conditions position cloud storage as a foundational layer for digital continuity rather than a tactical infrastructure choice.
Industry Player Insights: Players operating in the Mexico industry are Amazon Web Services, Microsoft Azure, Google Cloud, and Oracle. During Sep-2024, Microsoft Azure expanded regional availability of storage services supporting enterprise backup and file workloads, improving data locality and access performance for domestic customers. In Feb-2025, Oracle strengthened integration between its block storage and database services in Mexico, supporting transactional and enterprise application use cases that require predictable performance. Alongside global providers, KIO continues to support cloud storage adoption among large domestic organizations by enabling hybrid deployments aligned with compliance, operational resilience, and long-term retention requirements.