North America Media Market Size and Forecast by Media Channel, Content Type, Revenue Model, Consumer Type, and Device Type: 2019-2033

North America Media Market Growth and Performance

• In 2024, the media market size in North America hit US$ XX.07 billion, representing a XX.5% year-on-year growth.
• Among the various segments, the XX segment dominated with a market value of US$ XX.54 billion in the same year.
• Regionally, it was noteworthy that the media industry in the United States led in terms of revenue generation, with a considerable amount of US$ XX.61 billion in 2024.

North America Media Industry Outlook

A Flourishing Media Ecosystem

As we navigate through 2025, the North America media industry stands at the confluence of innovation, identity, and economic resilience. Fueled by powerful consumer markets, cutting-edge technologies, and vibrant creative communities, the region has firmly positioned itself as a global media powerhouse. The media landscape here is not only responding to technological shifts but actively setting trends that ripple across the world.

The Engines Driving North America's Media Evolution

Three key forces are propelling the North America media ecosystem to new heights: hyper-personalization, digital export momentum, and immersive consumer experiences.

• In the United States, a booming economy (with a GDP per capita crossing US$80,000) supports unparalleled consumer demand for personalized, on-demand content. Companies like Netflix and Disney+ are pioneering AI-driven recommendation systems and personalized content bundles, fundamentally redefining user engagement.
• Canada follows suit with its commitment to cultural preservation and digital infrastructure expansion. Initiatives like the Creative Export Strategy and the enforcement of the Online Streaming Act (Bill C-11) push both domestic and international platforms to invest in local storytelling, blending national identity with global reach.
• Meanwhile, Mexico's burgeoning digital transformation (GDP per capita nearing US$12,500) is fostering a media renaissance. The convergence of tech-savvy youth demographics and strategic government support through programs like Mexico Creativo has led to a surge in domestic content production and consumption.

Across all three markets, consumers increasingly expect seamless, interactive, and authentic experiences — a trend driving brands and platforms to innovate relentlessly.

Key Trends Reshaping Media Consumption

• Hyper-personalization has become the hallmark of North American media consumption in 2025. More than 90% of American and Canadian households are subscribed to at least one streaming platform, while Mexican audiences show similar enthusiasm, especially among Gen Z and Millennials.
• Short-form content is a continental phenomenon. TikTok, YouTube Shorts, and Instagram Reels dominate daily digital diets across age groups, highlighting a universal appetite for quick, relatable, and often interactive media.
• The creator economy continues to disrupt traditional media hierarchies. In the US, creators like MrBeast and Marques Brownlee are forging media empires, while in Canada and Mexico, local influencers are leading social commerce and independent production movements. Platforms such as Substack, TikTok Creator Marketplace, and Patreon have given rise to a decentralized, creator-first content economy.
• Another emerging trend is deinfluencing, where audiences favor transparency over polished marketing. Campaigns such as Dove’s revamped "Real Beauty" in the US and community-driven content initiatives in Canada reflect this shift toward authenticity.
• Lastly, Connected TV (CTV) advertising is booming across the region. With CTV ownership rates climbing steadily, advertisers now prioritize CTV for its targeted ad delivery and measurable returns, redefining the monetization of video content.

Regional Analysis: United States, Canada, and Mexico

United States: Leading Innovation and Export Power

The US media industry remains the undisputed leader in global entertainment exports. American films, TV shows, and music dominate global platforms, aided by robust government programs supporting creative industries.Domestically, innovation is rampant. Disney+ introduced an ad-supported tier in 2024 to capture a broader demographic, while Netflix continues to lead in AI-driven hyper-personalization. Interactive content formats — like Netflix's "choose-your-own-adventure" series — are now mainstream, showing how American platforms dictate worldwide content evolution.Furthermore, social media giants like Instagram, TikTok, and YouTube double down on blending creator  commerce with entertainment, ensuring that media consumption and e-commerce converge seamlessly.

Canada: Championing Diversity and Local Content

Canada media landscape thrives on balancing global innovation with local authenticity. The passage of the Online Streaming Act requires platforms like Netflix, Disney+, and Amazon Prime Video to invest a minimum percentage in Canadian productions, resulting in global hits like Sort Of and Three Pines. Short-form content, bilingual offerings, and Indigenous storytelling are critical pillars. Government support — via grants, incentives, and export strategies — has elevated Canada from a content consumer to a vital content exporter. Meanwhile, local brands like CBC/Radio-Canada and Bell Media's Crave continue to evolve through digital-first strategies, offering mobile-first, hyper-personalized experiences catering to Canada’s diverse and bilingual population.

Mexico: Rising Media Consumption Standards

Mexico media industry is experiencing unprecedented growth. While traditional TV still resonates among older audiences, younger demographics have propelled streaming services like Netflix, ViX, and Claro Video into everyday essentials. Local storytelling is thriving. Productions like La Casa de las Flores and Señorita 89 capture both national and international audiences, showcasing Mexico’s creative strength. The formation of TelevisaUnivision and the success of ViX — now the largest Spanish-language streaming platform globally — signify Mexico’s ambition to lead Latin American digital entertainment. With a young, mobile-first population, Mexico is primed for exponential media industry growth in the coming years.

Government Regulations: Enabling Innovation and Protection

Government policies across North America play a crucial role in shaping the media industry landscape.

• In the United States, regulatory frameworks largely aim to protect consumer privacy and encourage competitive innovation. Laws like the California Consumer Privacy Act (CCPA) influence content targeting practices and data collection, pushing platforms toward transparency and ethical advertising models.
• In Canada, the Online Streaming Act mandates global platforms to contribute financially to the creation of Canadian content. This ensures that local voices remain integral to the national media narrative, even as global giants expand their influence.
• In Mexico, government initiatives such as "Mexico Creativo" and expanded rural broadband projects support digital inclusion and empower new voices in media production. Additionally, regulatory emphasis on net neutrality ensures fair access to digital media for all socioeconomic groups.

Competitive Landscape: Giants, Innovators, and Local Champions

North America media industry is a dynamic arena where global giants, disruptive startups, and traditional powerhouses collide.

• In the US, Netflix, Disney, Amazon Prime Video, Warner Bros. Discovery, and Comcast lead the charge. Disney’s dual-tier pricing strategy (ad-supported vs. premium) exemplifies how brands are expanding market share through diversification. Meanwhile, platforms like Spotify and Audible dominate the audio streaming space, riding the podcast boom.
• Canada boasts strong national players like Bell Media, CBC/Radio-Canada, and Corus Entertainment, all of whom are blending international best practices with local storytelling mandates. Collaborations between Canadian creatives and global platforms continue to blossom.
• Mexico presents a vibrant hybrid landscape. Local heavyweights like Grupo Televisa and TV Azteca pivot toward digital, while Netflix Mexico aggressively invests in original programming. The emergence of ViX underlines Mexico’s leadership in Spanish-language streaming innovation.

Across the region, creator-led commerce, immersive content (AR/VR concerts, sports experiences), and community-driven narratives form the pillars of competitive strategies for both emerging and established players.

North America Media Market Scope

North America Media Market: Regional Coverage