Industry Findings: Colombia is experiencing strong growth in gaming electronics as expanding broadband access and a young consumer base increase demand for gaming laptops, displays, and multi-platform controllers. Installment financing and marketplace competition are helping consumers move beyond entry-level accessories. A clear market signal emerged in Oct-2024 when SOFA in Bogotá drew large attendance and heightened interest in advanced gaming hardware and creator-focused devices. The event boosted product awareness and supported stronger fourth-quarter sales, reinforcing Colombia's position as one of the region's fastest-growing gaming electronics markets.
Industry Player Insights: The ecosystem includes many companies in Colombia; a few among them are ASUS, Acer Inc., Logitech International S.A., and Alkosto S.A. Alkosto expanded its gaming assortment during 2024, increasing promotion of gaming laptops, monitors, and accessories across nationwide channels. In Jan-2025, Acer refreshed its Predator portfolio, strengthening competition in premium gaming notebooks and displays. These moves are broadening access to enthusiast-grade products and accelerating market development.